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Workshop
Description
This is a two- to three-day, hands-on workshop. Workshop exercises utilizing
actual product hardware are used extensively to develop a practical understanding of how
to use QFD to capture the voice of the customer (VOC), perform competitive analysis, develop a
product strategy, and derive product requirements. Part of the third day can be used to transition
from the classroom to the workplace using QFD with your own products.
Instructor:
Kenneth A. Crow
Workshop Outline
1. INTRODUCTION
- Product Planning and Voice of the Customer
- QFD Introduction
- Basic QFD - The Four Phases
2. VOICE OF THE CUSTOMER
- Kano Model and Types of Customer Requirements (Spoken and Unspoken)
- The Importance of Capturing the Voice of the
Customer (VOC)
- Methods for Capturing VOC
- Customer Meetings / Interviews
- Focus Groups
- Observation
- Market Research
- Organizing Customer Needs
- Creating a Data Dictionary
3. PRODUCT PLANNING (HOUSE OF QUALITY)
- Development of the Product Planning Matrix Based on Voice of the Customer
- Customer Needs and Priorities
- Competitive Assessment & Product Strategy
- Exercise 1: Organizing Customer Requirements, Evaluating the Competition
and Developing a Product Strategy (Team Development of a New Pocket Calculator
Product )
- Guidelines for Developing Technical
Characteristics
- Exercise 2: Developing Technical Characteristics for the New
Product & Establishing Relationships with Customer Requirements
- Exercise 3: Performing a Technical Evaluation (Product Benchmarking
with Competitive Calculators)
- Identifying and Addressing Interactions
- Technical Difficulty and Program Risks
- Exercise 4: Considering Interactions, Risks, Importance Ratings,
& Other Factors for Development
- Exercise 5: Analyzing the Product Planning Matrix and Establishing
Target Values
- QFD with Complex Systems/Products: Two
Approaches
4. SUBSYSTEM/PART DEPLOYMENT
- The Flow of Product Development Activities and Preparation of the Deployment
Matrix
- Exercise 6: Deploy Design Requirements & Identify Other Basic
Functions - Function Analysis
- Determining Critical Assembly/Part
Characteristics - Performance & Reliability
- Concept Development & Product Benchmarking
- Concept Evaluation and Selection Techniques
- Exercise 7: Develop & Select Product Concept - Concept Selection
Matrix
- Exercise 8: Determine Critical Part Characteristics, Relationships,
Importance Ratings & Target Values
5. PROCESS & PRODUCTION PLANNING
- Deploy Selected Part Characteristics
- Evaluate & Select Process Approach
- Determine Process Relationships & Critical Process Parameters
- Evaluating Where to Improve Process Capabilities & Invest in New
Equipment
- Workshop Exercise (optional)
- Deploy Critical Processes
- Establish Quality Control, Test, Process Control and Maintenance Parameters
- Develop Work Instructions & Training
6. QFD FRAMEWORK AND PROCESS
- Enhanced QFD Framework - an Approach for Complex Products
- QFD and Systems Engineering
- Applying QFD to Services, Software Development and Business Processes
- Managing the QFD Process and Avoiding Common Pitfalls
- Planning and Organizing a QFD Project
- Team Membership and Operation
- Management Support, Training and Avoiding Pitfalls
- QFD Software Tools
- Bridging the Workshop Back to Workplace (Discussion or Day 3)
Our Guarantee
If for any reason you
are not satisfied, write to us within 30 days after attending the
workshop and return the course materials and we'll arrange for you to receive a full refund -
hassle-free!
Fee includes a comprehensive workbook and email/phone follow-up with the
instructor after the workshop to assist with implementation.
This workshop
can be customized to meet your needs and is delivered at most locations
internationally.
Contact us
for more information.
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