Obtaining and Using Customer Requirements                               R&D Excellence Workshops

The ways and means to identify, process, and use customer input for product development

This workshop can be customized to meet your needs, and is delivered at most locations internationally.

Contact us for more information.

Included with this Course

• Over 16 tools

• 15 easily implemented processes

• 13 templates

• Over 20 examples

• The Voice of the Customer for Product Development electronic guide

Use these tools along with the critical skills learned in this workshop to obtain, process and use customer input effectively for product development.

The ability to identify, process and use customer requirements enables fast time-to-market and competitive advantages. This course has been continuously improved for over 25 years to meet the needs of product development companies.  Participants improve their ability to lead efforts in defining the type of input needed from customers, and improve the timeliness of when the input is received.

You'll also increase effectiveness in selecting the customers that you must interview for defining product requirements.  When faced with requirements for new products that aren't well-articulated, this course helps teams determine the best ways to solidify  requirements and move into the design phase with the clarity needed for rapid development of a successful product.

Benefits

• Select the right customers to contact, prepare for the meeting, and ensure maximum content from every contact

• Ask high-value questions to get the unstated needs from your customers

• Obtain clarity in areas where requirements are not well-articulated

• Translate customer voices into actionable requirements

• Gather customer needs even on a tight budget and under time pressure

• Process and decipher large amounts of information received form customers

• Build an innovation cycle into development process before jumping into design

Who should attend?

Anyone who has a say in defining new products:

• Engineers and developers who make decisions that impact customers

• Marketing professionals who must prioritize customer value for each feature and specification

• Project managers who must facilitate difficult tradeoffs

• Black belts, QFD, requirements analysts, internal consultants, and other practitioners who want to develop the customer-driven innovation capability of their organization and project.

We understand that every organization has its own culture and business objectives. Thus, we can customize this workshop to achieve your goals. For example:

• We can provide minimum to comprehensive training with a wide variety of modules

• We can “train & do”, where we work with your team on a specific project

• We can tailor the syllabus with the topics of special relevance to your teams

• We can offer the workshop in a single session, or break it up into several smaller meetings

• We can train your trainers and facilitators

Workshop Outline

Introduction

• Why visit customers?

Defining "Value"

• Customer value

• Thinking like your customers

• Customer Value Drivers

• Creating customer value

• Customer experience

• Product Value Profile and Index

The GI-4 System

• Investigate

• Interpret

• Innovate

• Incorporate

The Roadmap for Customer Visits

• Put the cart before the horse

• Plan your customer interaction

• The purpose and objectives for a set of customer contacts

Our Guarantee

If for any reason you are not satisfied, write to us within 30 days after attending the workshop and return the course materials and we'll arrange for you to receive a full refund - hassle-free!