Customer Insight for Agile Leaders: Rapid Feedback Loops

A Practical Learning Program for Product Development Leaders

“The Rapid Customer Insights Workshop is exactly what I needed to take my company to the next level.”
– B. Kodarapu, CEO, ReturnGuru

One-Day Workshop For:

  • Product leaders
  • Engineering leaders
  • R&D leaders
  • P&L owners

A critical element of agile success is validation of solutions with customers. However, getting timely feedback is often a challenge for teams.

This program focuses on how to work effectively with real target customers to identify needs, prioritize features and attributes, and validate releases throughout the agile development process.

Join leading product development experts Gary Hinkle and Dorian Simpson for this interactive executive experience to develop rapid customer feedback loops into your agile development process.

In just one day, you’ll build new skills, learn effective methods, and get practical tools, such as:

  • How to identify the right target customers and motivate them for ongoing feedback
  • How to balance and prioritize the needs of each type of customer (users, buyers, influencers)
  • How to obtain accurate insight rapidly to answer timely questions
  • How to translate fuzzy customer feedback into concrete actions

Program Summary


  • Identifying the range of customer types
  • Understanding customer needs, wants and desires
  • Using Customer Value Pyramids to define priorities
  • Establishing goals to drive feedback success
  • Finding and motivating the right customers
  • Developing an agile feedback plan and tactics
  • The structure and flow of great interviews
  • Key questions to get the most accurate results

Enjoy an interactive and agile lunch and network with other leaders as you participate in an agile learning exercise


  • Identifying the right type of panel for your situation
  • Key factors in successful feedback panels
  • How to setup the right feedback panel
  • Managing, motivating and using advisory panels
  • Identifying the right online tool for your situation
  • Effective customer interaction to get desired results
  • Feature trade-off using an online tool
  • Solution validation techniques

Exercise: Develop an agile rapid customer feedback plan using the range of tools available to you

Key Topics

  • How to identify the right customers. Buyers? Users? Influencers?
  • How to motivate customers to work with your team
  • How to gain accurate insight efficiently
  • When and how to bring customers into development sprints
  • Using online tools to get consistent, accurate insight
  • How to quickly prioritize features and functions based on real data
  • Developing customer panels that work

What’s Included

  • A comprehensive E-book with tools, examples and key learnings
  • Peer networking
  • Lunch and refreshments
  • Follow-up with the workshop leaders to assist with implementation

Click Here for Full Workshop Outline

Pricing and Registration

Agile for Cross-Discipline Teams Regular Price: $1295
Early Registration: 20% off when registering one week in advance of program date. Use Coupon Code EXECAGILE
Group Rate: 15% discount for groups of 4 or more.

This seminar is limited to 15 people and can fill up quickly.

Register Online

Early Price 20% off
Regular Price
Click on a location to start your registration.
Use Coupon Code EXECAGILE
Chicago, IL May 24, 2018 through 5/9 after 5/9
Romulus, MI June 8, 2018 through 6/1 after 6/1
Boston, MA June 27, 2018 through 6/20 after 6/20

The best way to guarantee your enrollment is to register online with a credit card. We accept Visa, MasterCard, American Express, and Discover cards. If paying by check, make payable to Auxilium, Inc. Email purchase orders here.


Auxilium, Inc. federal tax ID number: 01-0666217

Register by Phone: Call 800-577-3528 or 971-222-6234 to enroll individuals or groups using a credit card.

Dates and Locations

Chicago, IL
May 24, 2018
Sheraton O’Hare Airport
6501 Mannheim Rd.
Rosemont, IL 60018

Romulus, MI
June 08, 2018
Four Points by Sheraton Detroit Metro Airport
8800 Wickham Rd.
Romulus, MI 48174

Boston, MA
June 27, 2018
Hilton Boston Logan Airport
1 Hotel Dr.
Boston, MA 02128

More Dates and Locations

Workshop Leaders

Over 40 Years of Development Expertise


Gary Hinkle

Consultant. Trainer. Speaker. Executive.
Agile Expert.

Boeing. Intel. Microsoft.

“Making Agile a cross-discipline process is critical to successful implementation. Many companies struggle with this!”

Dorian Simpson

Dorian Simpson

Consultant. Trainer. Author. Executive. Certified NPDP.

ATT. Motorola. Intel.

“As Agile becomes a company-wide process, more thinking must go into success at the boundaries of software development.”


If for any reason you are not satisfied, write to us within 30 days after attending the workshop, return the materials, and we’ll arrange for you to receive a full refund – hassle-free!

Who Should Attend

Any leader in product development, IT, R&D, testing or manufacturing​ who would like to learn more about how to implement Agile in your company. This is ideal for:

  1. Engineering and Software Development Leaders
  2. R&D Leaders
  3. Product Management Leaders
  4. Project Management Leaders
  5. IT Leaders

Participants’ Feedback

“The Rapid Customer Insights Workshop is exactly what I needed to take my company to the next level.”
– B. Kodarapu, CEO, ReturnGuru

“It was fantastic to see a systematic approach to get the right data. I was wasting so much time before.”
– T. Fuller, AmericanStandard

“The tools I learned are clearly among the best in the industry.”
– C. Wheelock, CenturyLink

More Details

Continuing Education Credits: 6.5 PDHs/PDUs

Offer This Workshop Onsite

All of Auxilium’s workshops are available for onsite delivery. Call today and let us customize this program for you.

Logistics and Details

Cancellations and substitutions
Payment is required in advance but is refundable, less a $50 processing fee, if your cancellation is received 5 full business days before the course. If you fail to attend and do not notify us in advance, the fee is not refunded. Substitutes are welcome. Simply send the substitute on the day of the course and notify the instructor of the change on arrival.

Directions to the site will be provided after the registration is processed.

In-Person Workshops
We begin at 9:00 a.m. sharp and wrap up at about 5:15 p.m. Check-in begins at 8:30 AM. Lunch and refreshments will be provided. Lunch is from approximately 12:30 to 1:30 PM. Dress is casual. Materials are provided at the workshop.

Course content and availability are subject to change without notice. We reserve the right to cancel a course for any reason or change the venue. If we must cancel a course, liability is limited to a refund of the paid registration fee.

Call 800-577-3528 or 971-222-6234 between 9:00 a.m. and 8:00 p.m. Eastern Time or email.